The Brand
LE NEW BLACK was born from the meeting of Vidya Narine and Bernard Coulombel. Vidya is a graduate of the Louvre school and passionate about contemporary creation, Bernard is a self-taught techie and founder of a web agency. Anticipating the deep transformations of the fashion industry, the deseasonalization of sales cycles and the advent of e-commerce, their ambition is to simplify the commercial management of brands. The platform allows them to enhance their DNA, show and sell their collections, and meet the new requirements of professional buyers.
Thirteen years later, the initial vision ...